Topic: Blogging

Wedding Planner, Kristin Love, of Details with Love, asked this question on our RI Wedding Collaborative website.

Here's another question first: Which would you rather have - 1500 followers that don't pay attention to what you write OR 150 followers who are true fans and refer you to potential clients or networking opportunities. You want the true fans. Just like in life, it's quality over quantity.

If you want to learn more about writing a great blog that people want to follow, visit Copyblogger. They are one of the best resources around for blog writing tips.

"The first rule of Copyblogger is you do not publish content that sucks."

It's true. If you want to get more followers to your blog, you have to write good, relevant, helpful content. Teach me something I don't know or put a new spin on something I aminterested in, and I will follow you.

 

 

Today's consumers expect to be engaged and will turn a blind eye to anything that doesn't speak to them honestly and directly.  People don't trust marketing anymore.  They trust people.  Especially people they know.  Social media allow businesses to piggyback marketing on the social networks of their connections and their customers connections. In order to create an effective social media strategy that leads to more customers and less of you pulling your hair out over wasting time, learn a little more about how it all works, and before you 'send your first tweet' or 'update your next status', make a plan.

 

 

 

People don't want brochures or websites full of information about you.  They want to know what you are going to do for them.

Provide useful information in the media your audience prefers. It could be published in the form of downloadable white papers or e-books illustrating solutions to known buyer problems, a series of direct-to-consumer news releases with sequenced information that you know your buyer is interested in.  Or, it could be time to start a blog, podcast, or online video channel to share tips & tricks with your audience.